Thursday, July 12, 2012

The power of branding

In today’s world, more than ever before, businesses understand the power of branding – especially the visual aspect of it, which will promote immediate recognition and generate a series of feelings, reactions and even attitudes towards a product or service.

Living in a foreign country, it is amazing to see how some companies have really managed to create a strong brand identity and awareness. Even if you don’t read Arabic (which is my case), you are able to instantly recognize the company or product just by looking at a specific font or image.

Here are a few good examples I found going around. Look at the images below and see if you can recognize them. The answers are at the bottom, after the last picture.


 




  



Answers: Pringles / Fedex / Pizza Hut / Pampers / Coca-Cola / Tide / KFC

1 comment:

  1. It is really very interesting.I still remember my first visit in Abu Dhabi some years ago, trying to recognize the names (in English) of many products writen in Arabic. And it was amazing to do so easily.
    Best,
    MP

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