Wednesday, March 28, 2012

Customized cars

Since buying luxury vehicles is no longer news around here, the trend now is to modify and customize cars.

Everything goes…

Bold painting
Some cars look like they were prepared to step into a war zone, with camouflage all over. Others seem to be dirty with sand. And there are still the ones who choose strong colors like fluorescent green or bright pink, with details such as personalized decals (below).

Structural changes
It is quite common to see cars that have undergone structural changes. The owner of the Ford SVT F-150 Raptor (below), for example, wanted more space for passengers and cargo. Result: the car ended up with six doors!!!

International parade
Of course it is not enough to parade the personalized and super expensive cars in the streets of the UAE. Many locals send their cars to Europe where they usually spend the hot summer months. The metallic Mercedes and McLaren below were recently spotted outside the Berkeley Hotel in Knightsbridge, London.

Wednesday, March 14, 2012

Guaraná - Made in the UAE

Hamad Alhashimi, Mohammed Rustam and Hassan Fardan, three Emiratis, have joined forces with Brazilian Marco Cunha to launch and promote the flavor of Guaraná in Asia, Africa and Europe.

After a series of frustrated attempts to attract the interest of Brazilian companies into exporting the product, the four partners decided to open Guarana LLC, establish a plant in Jebel Ali, Dubai, and produce their own version of this popular Brazilian soft-drink, made from extracts of the Amazonian fruit – Guaraná.

The product, officially launched last month, can be found at the Union Cooperative Society (Jumeirah, Mirdiff and Qusaie), but the plan is to see Guaraná cans on supermarket shelves all over the UAE very soon.

And the four musketeers won’t stop at that! Once the soft-drink is well known and popular enough, other Guaraná-flavored products will follow: low calorie soft drinks, sports drinks, energy drinks and much more…