Wednesday, January 19, 2011

How much are you willing to pay to be No. 1?

Well, for some Emiratis, it seems the answer is: a lot!!!

Back in 2008, a local businessman bought the No. 1 Abu Dhabi license plate number for 52.2 million dirhams (equivalent to US$ 14 million) through an auction held at the lavish Emirates Palace Hotel.  

Crazy, huh? Maybe where you are from, but not around here…








Look at the price tags on the image below to see how much people are willing to pay for an unique license plate in the UAE:


Actually, that businessman, who is now the proud owner of license plate No. 1, broke the previous record, held by one of his relatives, who purchased No. 5 for 25.2 million dirhams (approximately US$ 7 million) the year before.


As I have previously mentioned, Emiratis do take status seriously. So, I guess it is not a surprise that they would be after prestigious license plate numbers to accessorize their luxurious and expensive cars...

What about you? I just heard 500 distinguished number plates will be offered by the Licensing Agency of the Roads and Transport Authority (RTA) in Dubai through an online auction starting January 21. Up for it? For more info: www.rta.ae

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